Probably not, says Philip Atkin, co-founder of the New York City-based marketing agency Phidel, which counts Gen-Z-friendly cosmetics brand Milk Makeup and cool-kid candle label Boy Smells among its clients.
While Phidel's client base tends to be "purpose-driven" and targeted toward younger generations, Atkin says that this year, they're staying mum on politics: 'They're not meme-ifying it.'
And there are other factors--aside from politics themselves--that brands should consider before weighing in on politics.
While brands may be best served by avoiding involvement in electoral discourse, they can still gain valuable insights from staying plugged into the political arena, Atkin says, noting that the digital strategy of the Harris-Walz campaign is a compelling case study.
Collection
[
|
...
]