"Our research shows a significant portion of Gen Z is interested in collectibles like art, sneakers, and fine wine, viewing them as alternative investments to traditional assets such as stocks or real estate. This trend reflects their desire for self-expression and individuality, as these items serve not just as purchases but as statements of identity in a world where traditional investments feel out of reach."
"Twenty-somethings are ditching traditional financial milestones in favor of filling their wish lists with more instant forms of gratification. The appeal of concert tickets, new tech devices, and TikTok trends captures their attention more than homeownership or family planning, showcasing a shift in priorities amid financial uncertainty."
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