Here's My Beef With Ad Agencies
Briefly

I've got a marketing and communications department nearly 50 strong. And you know what? It was hands down one of the best decisions I could've made...Since bringing things in-house, we've built a brand that means something...People seek us out. They choose us. And that's not by accident.
What I need from an agency is creativity. Fresh ideas. Out-of-the-box thinking. I need them to bring a new perspective to the challenges I already know we're facing.
Read at Adweek
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