B2B advertising spend has increased in recent years; a trend Havas aimed to capitalize on by establishing its B2B unit in 2022. Maersk and 3M are among the holding company's B2B clients.
B2B marketing is ripe for disruption and Ledger Bennett is a genuine disruptor within this space. Importantly, Ledger Bennett is trusted by some of the world's most ambitious, progressive and sophisticated global businesses and I'm excited about what we can further build and achieve together.
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