Havas has acquired a majority stake in Channel Bakers, an innovative e-commerce media agency, to strengthen its retail media offerings through Havas Market. This strategic move allows Havas to better combine creativity, media, and technology, as retail media continues to grow rapidly, with global ad spend projected at $153.3 billion by 2024. Channel Bakers, led by its founder and CEO Joshua Kreitzer, will continue operating under its current brand identity. Havas CEO Yannick Bolloré highlights the acquisition as a means to innovate strategies helping brands gain competitive advantage and drive sustainable growth in a data-driven advertising landscape.
Retail media has emerged as a dominant force in advertising, with Havas acquiring Channel Bakers to bolster its capabilities amidst rising ad spend and market demand.
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