Vice President Kamala Harris's campaign is making history with a $370 million advertising budget, notably reserving $200 million for digital ads to connect with voters on their devices.
Quentin Fulks, Harris's campaign manager, emphasized that the 2024 campaign is modern, stating, "This is a modern campaign and we're not just stuck in the times of old, where 80 percent of the budget has to be on television."
The ad strategy includes targeting seven key swing states with a $150 million summer ad blitz, a significant increase compared to previous election spending by President Biden.
The campaign is not just national but state-specific, planning significant television ad buys in critical locations, aiming to outperform Biden's previous spending in battleground states.
Collection
[
|
...
]