CEO Daniel Erver emphasized that consumers are seeking both trendy items and good value, reflecting the current financial pressures on households in preparation for the holiday season.
H&M is pivoting from basic apparel to trendier pieces that maintain relevance across seasons, indicating a focus on aesthetic appeal that isn't solely dependent on weather conditions.
Erver noted, 'We see a high search interest, actually, in holiday (products) already now,' highlighting the preliminary enthusiasm for seasonal shopping among consumers.
With celebrity collaborations, including a successful campaign featuring Charli XCX, H&M aims to attract consumers to its latest autumn/winter collection, signifying the importance of brand partnerships.
Collection
[
|
...
]