Frances Tiafoe summed it up perfectly, saying, "For me, style has always been another way to bring an upbeat energy to the court and have fun with it. GREY GOOSE is all about bringing that same energy to the US Open, and any fan of the tournament knows how iconic the Honey Deuce™ is. We had so much fun making this campaign, and I'm excited to celebrate this US Open season with GREY GOOSE."
The campaign, which features a blend of celebratory energy and stylish vibes, includes content, social media assets, and the opportunity to upgrade one lucky fan's US Open experience.
Together, they're celebrating tennis culture and style through a series of videos, social media posts, and a prominent campaign placement in Times Square. Tiafoe's flair and GREY GOOSE's iconic Honey Deuce™ cocktail- widely known as the 'season's hottest accessory'- create the ultimate partnership.
Crafted with GREY GOOSE vodka, lemonade, raspberry liqueur, and tennis-inspired melon ball garnishes, the Honey Deuce™ has been a US Open staple since 2007, with over 2.25 million cocktails served.
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