Google's advertising technology underpins its significant economic power, yet recent legal actions claim the company has engaged in illegal monopolistic practices to maintain and enhance its ad dominance.
The DOJ and various states argue that Google's practices have raised advertising costs and stifled competition, directly affecting numerous businesses, including the US Army, by limiting ad options.
By controlling a vast portion of the advertising supply chain and executing anticompetitive mergers, Google is accused of driving up prices for advertisers while squeezing revenues for website publishers.
As the trial unfolds, the government aims to challenge Google's monopoly in the ad space, potentially reshaping the economic landscape of digital advertising and the internet.
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