"He spoke about how Google Search works, crawling, ongoing tests, algorithm updates, and how and why search is evolving. He spent some time on AI Overviews, AI Mode and Web Guide, as part of that evolution. He then moved into GEO, AI SEO, LLM SE or LMNOPEO. He said good SEO is the same thing as good GEO. What you've been doing for search engines, aka SEO, is generally fine for AI Search."
"Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the topic of How and why Google Search keeps evolving. The video is up for anyone to watch, it is 45 minutes and doesn't have much new in it but it is a good refresher. He spoke about how Google Search works, crawling, ongoing tests, algorithm updates, and how and why search is evolving."
Google Search mechanics include crawling, ongoing tests, and algorithm updates that drive search evolution. AI features such as AI Overviews, AI Mode, and the Web Guide are integrated into that evolution. Traditional SEO practices and GEO overlap: good SEO equates to good GEO, and producing great content for people fits AI search requirements. Existing SEO efforts generally translate to AI search performance. The Q&A highlighted creator concerns about click loss and the economic impact of AI-driven search on website traffic and monetization.
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