"We're thrilled to partner with Netflix and Emily in Paris to bring the joy of shopping directly to your screen," said Stephanie Horton, Google's senior director of global consumer marketing & commerce. "With Google Lens, you can turn your TV screen into your personal runway - effortlessly shopping the world's fashion in one place. Simply snap a photo with your phone, and unlock a world of style and inspiration."
In addition, all Netflix members (regardless of whether they are on the advertising plan or not) will be able to use Google Lens to scan Emily's looks from the season and be directed to similar fashion items that they can purchase.
The Google partnership marks a significant expansion into the shoppable content arena for Netflix, which launched its ad tier two years ago.
Google also sponsored a pop-up event in Los Angeles tied to the season four premiere in which attendees could scan outfits to look for similar options, with others answering questions to win a trip to Paris.
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