Google is taking steps to mitigate the political dangers of the technology by requiring advertisers to disclose when they use deepfakes in election ad campaigns.
Google's update requires that advertisers check off 'altered or synthetic content' if they're running ads containing deepfakes, changing existing footage to misrepresent individuals.
The disclosure statement for 'altered or synthetic' media must be noticeable and clear, applying to images, video, and audio, excluding minor editing like cropping and color correction.
Recent incidents involving deepfakes, such as impersonating WPP's CEO for financial fraud, highlight the potential risks posed by AI-fabricated content in the political and advertising landscapes.
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