Google representatives have suggested that ad buyers targeting the 'unknown' user category could inadvertently reach teens, despite rules against personalized ads for users under 18.
Google maintains a policy to block targeted ads for users under 18, but reports indicate some sales reps might help circumvent this with the 'unknown' category.
The use of 'unknown' user classifications raises serious concerns regarding potential violations of the Children's Online Privacy Protection Act, especially regarding privacy protections for younger users.
Despite Google's reassurance regarding compliance, the company's sales tactics hint at a loophole that may allow advertisers to reach a young audience.
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