Performance Max represents Google's next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Google will automatically upgrade existing Smart Campaigns to Performance Max campaigns, aiming to streamline ad products and improve performance through AI.
Google states, 'This upgrade will drive even higher return on investment for advertisers, to take advantage of Google AI and optimize towards your business goal.'
'Some customers will still have access to Smart Campaigns, but we're continuing to customize which campaign types are available for others based on their specific needs.' - Google spokesperson.
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