The agreement aims to strengthen transparency and safety in the online advertising ecosystem, focusing on ensuring alcohol ads reach only drinking-age adults who want to see messaging.
Tech companies collaborating with the International Alliance for Responsible Drinking (IARD) aim to set international standards for responsibility in online alcohol advertising, supporting the UN's Sustainable Development Goals.
IARD chair Alexandre Ricard highlights the importance of social media in preventing minors from seeing alcohol marketing and emphasizes the effectiveness of age assurance measures put in place by digital platforms.
Tech companies participating in the initiative have publicized their alcohol advertising policies, age assurance standards, and verification procedures, showcasing commitment to responsible online alcohol promotion.
#tech-companies #alcohol-advertising #online-safety #international-alliance-for-responsible-drinking #age-assurance
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