"So long Google, the verb," wrote Mark Shmulik and fellow internet analysts at Bernstein Research... Younger audiences are 'searching', not 'Googling'... Gen Zers... barely use Google as a verb anymore, they simply say to 'search it'... They often hit up their TikTok app to see restaurant and hotel recommendations. This shift indicates changing behavior as Gen Z prefers platforms other than Google for recommendations and search functions.
The analysts noted that as Gen Z's spending power increases, their preferences signal a shift in online behavior. While Google was once synonymous with searching, the phrase 'search it' signifies a new era where users favor personalized platforms and direct brand engagement, impacting the overall digital landscape.
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