Google collaborated with Meta to target young teens with ads, bypassing its own rules against age-based ad targeting for users under 18 by exploiting a loophole.
Google proposed targeting an 'unknown' group to Meta, claiming many were under 18, surpassing TikTok and Instagram daily engagement. Despite policies against proxy targeting, the loophole was used.
The marketing program with Meta was launched in Canada and tested in the US, aiming for further expansion. Google canceled the project after media scrutiny, stating they prohibit personalized ads to under-18s.
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