The new "Performance Planner" plans from Google Ads enhance campaign strategies for YouTube, enabling advertisers to align marketing strategies with conversions or brand awareness.
Advertisers can utilize Action and Awareness Plans to customize their campaigns, focusing on either conversions or brand visibility, enhancing their overall marketing efforts.
With the introduction of a beta "Promotions" feature in App Campaigns, Google Ads allows personalized and occasion-based promotions for mobile users, boosting engagement significantly.
The promotions feature for App Campaigns includes options for occasion selection and the ability to customize ad content, which can significantly enhance tracking and conversions.
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