Google Ads will phase out call ads next year, transitioning to responsive search ads, which will enhance features and streamline management.
Call ads, previously designed solely for phone calls, will now require a landing page for creation, emphasizing a shift towards responsive search formats.
Dario Zannoni noted on LinkedIn that while he doesn't focus on lead generation, the transition signifies a broader change in Google's ad strategy.
Ginny Marvin confirmed that while a specific date has yet to be established, advertisers will be informed ahead of the transition to new formats.
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