Google has issued a reminder to advertisers via the Google Ads console about the impending brand guidelines changes scheduled for March 2025. This notification emphasizes the importance of including business names and logos in brand guidelines, granting advertisers control over their brand's appearance in ads. If advertisers fail to update their guidelines by the deadline, the campaign will default to using top-performing business names and logos, which may not align with their branding preferences. The notice aims to ensure that brands remain consistent and recognizable in advertising settings.
Update brand guidelines by March 2025: Business name and logos are now a part of brand guidelines, which let you control how your brand appears in ads.
To keep using your preferred business name and logos for this campaign, add them to brand guidelines. If no updates are made by March 2025, the top-performing business name and logos associated with this campaign will be used instead.
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