Google revamped the definitions of 'top ads,' categorizing ads adjacent to top organic listings as 'top ads.' Absolute top ads may appear above or below organics dynamically, affecting prominence.
The introduction of 'prominence' as a concept estimates ad visibility based on position and format. Higher positions and certain formats are likely to attract more clicks.
Daily ad management remains unaffected despite changes in ad classification and impression share metrics. Google now defines metrics like 'Search top impression share' to reflect the updates.
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