Gen Z adults increasingly desire disconnection from devices and prioritize real-life experiences over digital ones. Studies report 81% of Gen Z and 78% of millennials wish to disconnect, and 74% prioritize in-person experiences. Nearly half of young people limit screen time, with 17% doing so on most days. Searches for 'digital detox ideas' and 'digital detox vision boards' have surged. Businesses can leverage offline marketing, including radio, print, in-person tactics, and direct mail, to stand out to a generation raised online and to convert them into buyers.
I'm sure you've heard these comments before: "The youth today are addicted to their phones." Although there are plenty of stereotypes about the youngest generations, some of these common assumptions are not always true. Recent studies have confirmed that Generation Z, aka Gen Z, aka Zoomers, the oldest of whom are 28 this year, are turning the corner on their "always on" reputation.
New research shows that 81% of Gen Z adults (and 78% of millennials!) often wish they could disconnect from digital devices more easily, and 74% of them feel real-life experiences are more important than digital ones. Another study showed that nearly half (46%) limit their screen time in some way, with 17% saying they limit their screen time on all or most days.
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