"Younger audiences are 'searching', not 'Googling', and they increasingly head to social media like TikTok for restaurant recommendations, directly to scaled aggregators like Amazon for retail, and generative AI search like ChatGPT to get their homework done."
"On TikTok, you see how the person actually felt about where they ate. This shift is partly because Zoomers feel as though creators are more authentic, unbiased and trustworthy."
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