Gen Z and Millennials have very different ideas about what makes a brand 'trustworthy'
Briefly

from Fast Company8 months ago
The Most Trusted Brands survey reveals generational differences in brand trust, with Band-Aid, UPS, and Google being common favorites. However, each generation has unique preferences beyond these established brands.
Fast Companyhttps://www.fastcompany.com/91140684/gen-z-and-millennials-have-very-different-ideas-about-what-makes-a-brand-trustworthy
Gen Z shows a strong trust in social media companies, with TikTok leading the way. Despite this, Band-Aid remains Gen Z's most trusted brand, showcasing discrepancies in brand trust within this generation.
Fast Companyhttps://www.fastcompany.com/91140684/gen-z-and-millennials-have-very-different-ideas-about-what-makes-a-brand-trustworthy
Read at Fast Company
#brand-trust #generational-differences #trustworthy-brands #survey-results #social-media
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