Gag reflex: why gross humor can often leave a bad smell
Briefly

Yes, it was an unforgettable campaign. It was almost universally loved. But ever since this stunt highlighted it is removing artificial preservatives from its food, I've never been back.
'First Office Poo,' as the title suggests, focuses on people's hang-ups around going to the toilet at work. Can disgust build trust?
Read at The Drum
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