We're spending a lot of money on sports. Sports rights are not cheap. The value of having those rights is crucial for growing ViX's audience.
We're getting to the point where we're getting close to having a lot of conviction around this idea that these two distinct ecosystems are forming.
If we really want to get full penetration, you almost have to simulcast. More and more, that's the direction we're heading into.
A lot of decisions end up being closer to the day, but in general we're starting to see simulcast work.
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