"There is a version of a video show that you could do, say, on YouTube that is a static image and just a long-form audio bed underneath it. That doesn't feel as native to the platform, even though people do consume that way. And so as we think about podcasts as like a modern talk show - our chat podcasts at least - we are thinking about what's native to the different platforms where they appear," said Nishat Kurwa, svp and executive producer for podcasts at Vox Media, which has been producing video podcasts since The Verge's Vergecast debuted in November 2011.
"It's important for us to be cutting and changing the layout of the screen, just to keep the user engaged. That's one thing that you never need to think about for audio, vs. on video, it's like, 'How is there some type of change every once in a while so that people are not just looking at the same type of image'"
Podcasts are becoming largely video productions. As a result, podcast publishers are having to sort out how to adapt podcasts into videos.
Sure, they can just hook up a show's RSS feed to YouTube and have the audio play over a static image of the podcast's thumbnail image.
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