MSNBC's nonlinear coverage strategy for the U.S. presidential election reflects an increased 'volume' in digital engagement, surpassing 2 billion video views across platforms.
Rashida Jones emphasized the importance of digital strategy, stating, 'We've got to keep the machine going on all of our platforms,' highlighting an upcoming week of continuous coverage.
Addressing younger viewers, Jones remarked that success is 'constantly evolving' and shaped by changing viewer behaviors, underscoring a dynamic approach to audience engagement.
MSNBC's digital footprint has expanded significantly, with more than a 165% increase in viewership compared to previous years, indicating a strong adaptation to digital trends.
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