"That's a loaded question"
"The role of a marketer in general, it doesn't matter which level, has always been to roll with the punches."
"It [the CMO role] has always been stressful," said Brandenberger. "It has always been only partially informed - that's the world of marketing."
"It's an interesting time right now because our CMO clients are having a lot more business conversations than marketing ones now," said Mark Singer, CMO of Deloitte Digital in the U.S. "That requires a mindset shift."
Marketing leadership requires continuous adaptation to evolving platforms, cultural trends, technology cycles, and executive changes. AI represents a new disruptive force layered onto long-standing pressures that have kept marketing roles reactive. Many marketing decisions remain only partially informed, contributing to ongoing stress for senior marketers. The role increasingly intersects with broader business priorities, pushing top marketing leaders into strategic business conversations rather than purely marketing tactics. That shift elevates concerns about relevance and power within organizations. Senior marketers must adopt new mindsets to balance operational demands with strategic influence while managing uncertainty and rapid industry change.
Read at Digiday
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