From the publisher that popularised loot boxes comes... in-game ads - didn't we do all this in in the late 2000s?
Briefly

from VG2478 months ago
EA CEO Andrew Wilson highlighted that the company is mindful of introducing advertisements into future video games, emphasizing the need for careful consideration and thoughtfulness in this decision-making process.
VG247https://www.vg247.com/from-publisher-that-popularised-loot-boxes-comes-in-game-ads-didnt-we-do-all-this-in-in-the-late-2000s
Wilson acknowledges the potential of advertising as a significant growth driver for EA, considering the massive engagement hours spent on various aspects of gaming and entertainment within and beyond traditional game contexts.
VG247https://www.vg247.com/from-publisher-that-popularised-loot-boxes-comes-in-game-ads-didnt-we-do-all-this-in-in-the-late-2000s
Read at VG247
#ea #in-game-advertising #video-games #strategic-planning
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