The strategy that I really believed in was leading with culture and immersing New York Liberty basketball - or New York City basketball that just happens to be played by women - and immersing it in the culturally diverse offering of what exists in New York was something that I was standing 10 toes down on.
WNBA players specifically are a microcosm of society. A lot of what they experience - successes, challenges, whatever it is - it's identifiable. It's relatable to so many people within our society.
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