With international borders reopening, travel companies must personalize marketing strategies, blending global appeal with local relevance to connect deeply with customers.
Chinese tourists, having regained their leading overseas spender status in 2023, are reshaping the travel landscape with $196.5bn in expenditures.
A 83% interest increase in Chinese tourism to Europe for 2024 signifies the region's ongoing allure and importance for the travel sector.
Turkish Airlines' targeted ad campaign for high-end Chinese travelers effectively showcased European destinations, illustrating the power of tailored marketing strategies.
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