Since launching in early 2024, TF1+ has rapidly scaled its content offerings, nearly doubling its library from 15,000 to 25,000 hours through strategic partnerships.
TF1+'s advertising revenue has surged approximately 40%, driven by successful aggregation deals with notable partners like Arte and A&E, enhancing its market position.
TF1+ has become a key player in France's streaming landscape, achieving an 80% awareness rate and engaging 33 million viewers for an average of 3.5 hours monthly.
Belmer emphasizes that TF1+ not only aggregates diverse content but also strengthens its ad distribution model, positioning TF1 as a leading agency for premium video ads in France.
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