Each method of getting a product in front of buyers, like free trials and demos, caters to their desire to see software in action before investing.
Both sales teams are costly to maintain and buyers tend to mistrust sales pitches, leading to a shift towards product-led growth and marketing strategies.
Mike Nierengarten observed that many mid-market SaaS vendors are beginning to transition towards product-led approaches, mirroring industry trends in sales strategies.
Interest from prospects in product-led growth is changing the traditional focus from demo-heavy strategies toward allowing buyers to engage with products directly.
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