Foursquare's Sales Impact combines location and purchase insights to allow marketers to measure the effect of multichannel campaigns on sales, enhancing traditional campaign metrics.
The Sales Impact tool introduces 17 new metrics that provide detailed measurement across the customer journey, including average basket size and sales lift, allowing deeper analytics.
Foursquare's multitouch attribution model relies on 15 billion check-ins and 2 billion transactions annually, ensuring privacy control while delivering comprehensive insights for marketers.
Recent research indicates that in-store shopping remains vital; February 2024 data shows that physical retail contributed 84.5% of sales, reflecting sustained consumer preference.
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