Waymo's inventive marketing campaign utilizing fortune cookies cleverly couples tech with delightful surprises, creating a unique blend of nostalgia and modernity for consumers.
As companies lean into context-shock marketing, they capitalize on novelty bias, activating consumers' dopamine circuits and enhancing memory retention, making ads unforgettable.
With around 3 billion fortune cookies cracked open each year, Waymo's campaign highlights how ambient marketing strategies can effectively engage consumers through unexpected channels.
The success of context-shock marketing can be seen in brands like Liquid Death, which redefined water consumption by creating an alternative culture that grabs attention.
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