The increase in popularity of Formula 1 in the United States has been undeniably shaped by a Netflix series, with a notable rise in fans aged 16-35.
F1's attempts to protect their trademark through cease and desist letters to content creators may backfire, stifling community growth and free marketing.
The struggle with trademark dilution is real, as the distinctiveness of 'F1' is vital for fans to identify and connect within their sport.
F1 faces a unique challenge in differentiating itself from other forms of racing, complicating how fans can communicate and establish community.
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