Former Kantar Chief Scientist Mitch Eggers Joins Global Creative Effectiveness Platform DAIVID
Briefly

Mitch Eggers, DAIVID's new chief scientist, will develop AI-powered solutions like DAIVID self-serve, predicting ad reception without audience panels, enhancing creative effectiveness for advertisers globally.
DAIVID aims to revolutionize ad effectiveness with Mitch's expertise, addressing the belief that creative quality is crucial for success, offering tools to measure, benchmark, and optimize content across platforms.
Ian Forrester, DAIVID's CEO, praises Mitch's innovation and intelligence, emphasizing his significant role in advancing the company's data science and product development, enhancing creative solutions for brands and agencies.
Read at Exchangewire
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