"While we've got a really great linear campaign and we're using the Super Bowl moment to re-launch Dinamita, we know that it's incredibly important to be on all those other platforms," said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America.
"The Super Bowl is definitely an attention-getting moment, and it will help us with those business goals of driving some awareness, specifically for a new product line and for this great innovation," she said.
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