The article discusses the decline of professional footballers' presence on social media platform X (formerly Twitter). Notably, players like Erling Haaland and Jude Bellingham have reduced their activity, often posting bland or promotional content. The shift stems from a growing perception of X as a platform plagued by negativity and toxicity, causing social media professionals to advise against using it. This change highlights the challenges sports figures face in maintaining personal authenticity while navigating public scrutiny.
When we're working with new players, X is never even a conversation anymore, really, whereas four or five years ago it used to be, says Ehsen Shah...
Collection
[
|
...
]