Floki has initiated a significant LED advertising campaign in the Rugby Super League for the 2025 season, aiming to capitalize on its underrepresented crypto sponsorship space. The campaign is set to deliver about 150 minutes of ads across various matches, potentially reaching over 110 million impressions in the UK. With the Rugby Super League expanding its global broadcasting reach, especially in regions like Australia and Canada, Floki’s strategy targets an affluent demographic that aligns with crypto investment, allowing the brand to establish deeper connections with rugby fans.
Floki's LED advertising campaign in the Rugby Super League aims to connect with affluent, community-focused fans, targeting an estimated 110 million impressions in 2025.
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