Fizz has appointed David Vasquez, the former head of creator monetization at TikTok, as its new head of product. Vasquez aims to improve Fizz's recommendation system and expand its marketplace for in-app payments. He is focused on enhancing user retention, citing Fizz's robust engagement metrics as a strength. With plans to personalize content and explore advertising capabilities, Vasquez seeks to mirror TikTok's success in content delivery. Personalization will play a key role in user experience as Fizz scales.
You see a lot of social media apps that know how to grow really quickly and go viral, but they don't know how to retain their users.
Personalization is really important to us, and as we scale our user base, we see trends around different types of topics.
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