Our software allows merchants to offer customized customer journey paths - from a click on an external ad to a product detail or category page to a conversion. A traditional sales funnel has multiple stages, such as the ad, the landing page, the product detail page, the cart, and the checkout.
We provide the tools for sellers to customize that journey with different landing pages, product detail pages, carts, and upsells. We shift the thinking from a funnel to more of a hub and spoke, with the hub being a conversion.
We find those two metrics are the biggest indicators of success. Our software is expensive. We're driving a ton of value for companies with the scale to make it work.
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