Email Automation and Customer Journeys: Key StrategiesEffective email automation and customer journeys enhance customer experience and drive business growth.
Council Post: How Marketing Teams Can Move Beyond Traditional Attribution ModelsThe buying journey has become complex, challenging traditional marketing models, pushing CMOs to seek creative solutions for untangling customer interactions.
Fermat CMO on Customized Customer JourneysFermàt Commerce provides software for customized customer journeys shifting from a traditional sales funnel to a hub and spoke model focused on conversion.