The FAST (Free Ad-Supported Streaming Television) business is set to grow significantly, expected to reach USD$12bn by 2027. According to a report from VideoElephant, FAST channels offer compelling value to advertisers by effectively reaching target audiences. Survey results indicated that 72% of FAST viewers in the US perceive the service as providing good or excellent value, with many stating that the ad load is reasonable. This positions FAST as a strong competitor against subscription streaming services, offering advertisers access to engaged viewers at no cost to them.
The FAST phenomenon represents a significant shift in how content and ads are consumed. This free platform is challenging paid viewing with a wide range of programming alternatives.
We are all watching FAST become a force, a prime alternative to increasingly expensive subscription streamers, enabling viewers to see whatever they want whenever they want to for free.
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