#ott-platforms
#ott-platforms

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FAST Delivers Real Value to Advertisers: Says New Year-End Report From VideoElephant

FAST business is projected to reach USD$12bn by 2027, attracting advertisers with valuable viewer demographics.

Comcast Introduces New Cloud TV Platform for Media and Entertainment Companies

Comcast's Cloud TV platform offers a flexible multi-platform TV experience, facilitating seamless content management and monetization for broadcasters and media companies.

Basil Chua of Multiverse Partners on Navigating APAC's Advertising Landscape

The APAC advertising market is experiencing a transformative shift towards personalized advertising using Generative AI.

Significant growth is anticipated in advertising on OTT platforms in Asia, pressuring legacy media to evolve and include footfall traffic measurements.

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