The surge in popularity of Ralph Lauren among Gen Z, driven by 'Ralphcore' trends on TikTok, resulted in an impressive 600 percent sales increase on StockX in 2024, indicating a deep cultural shift.
While Ralph Lauren initially thrived on the TikTok-driven allure of youthful 'old money' aesthetics, the recent Milan presentation indicated a possible shift toward a more traditional audience, diverging from their younger fanbase.
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