When you tap on a video anywhere on the Facebook app, you'll now consistently see a fullscreen, vertically oriented video.
We'll recommend videos of all lengths we think you're most likely to enjoy based on your interests, matching increased viewer demand with more Reels.
Simply uploading unedited, longer content from other platforms is unlikely to perform well on Facebook in the future.
Facebook's updated, fullscreen video player is being rolled out in the U.S. and Canada, with new video controls following over the next few weeks.
[
add
]
[
|
|
...
]