September Comscore data indicates that US mothers dedicate more than twice the time on Facebook and Facebook Messenger compared to TikTok. This highlights the platform's relevance in their daily lives.
With 93.3% of US mothers active on social media, this translates to approximately 31.3 million individuals. Facebook serves as a central platform for them, facilitating knowledge sharing through parenting and neighborhood advice groups.
Marketers can leverage this data to tailor their outreach strategies towards mothers, particularly highlighting the significance of community-building on social media platforms like Facebook, which mothers heavily engage with.
The findings underscore Facebook's role beyond social networking, as it acts as a valuable resource for mothers seeking advice, support, and connections within their communities.
Collection
[
|
...
]