Experts argue Temu's Super Bowl campaign boosts recognition, but misses the relevance mark
Briefly

"In a matter of hours, Temu went from 'never hear of em' to 'that thing I've heard of,' which is not insignificant."
"The company came onto our radars last Super Bowl as a competitor to Amazon. Fighting for how to pronounce its name, the brand changed from Tee-Moo to Teh-Moo between Super Bowl 57 and 58."
Read at The Drum
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